Agency: Åkestam Holst Created & Directed by: Good Motion
Felix has the bestselling ketchup in sweden but they’ve never had a mustard in their product line. “Finally Together” was the theme for the launch of Felix first mustard and with a brief of a lovable reunion between two products set in an airport created and directed two films.
First we needed to figure out how to portray a love story in just 15 seconds. We tried a bunch of different concepts and even made live action test films with ourselves as actors until we found the right storyline, compositions and editing for both films
The next challenge was to create lovable characters of the products that had strong resemblance to the actual packaging and at the same be likeable and able to act emotionally. We decided to create more cartoony with details and allow ourselves to use a wide variety of shapes and materials to give the viewer a rich visual experience with lots of hidden elements to discover in the margins.
The result came out great and we’re really thankful for Åkestam and Felix for giving us the opportunity to work on this project.