Agency: Visual Art Directed by: Marcus Lundin Animation & VFX: Good Motion
This is one of our favourite projects because it incorporates a lot of different techniques and styles into a solid visual expression that’s both imaginative and fun. The association to the classic pop up book combined with stylized motion graphics really gives the viewer a sense of recognition contrasted with a magic feeling that hooks you.
At the shoot, a hand model was precisely choreographed using a book full of blank pages. We then created all 3D models, graphic design and animations from scratch and composited them on top of the blank pages. We are very happy with the result and often use this as an example of “stylized realism”.